Marketing your business online starts first and foremost at your website. By now, you’ve probably added content by the way of text, images, audio/video, and perhaps even some files visitors can download. That’s a great start!
However, to rank well for searches that will bring your business success, we have to appeal to both search engines, and people. Learning how to market your site online will bring the people to your site, and your excellent content will convince them to do business with you.
By the end of this course, we’ll have set your site up for SEO success, set up Google Analytics tracking, started important local directory links, learned how to attract online reviews, and more.
If you’d like a gentle introduction to SEO, visit our Simple SEO resource.